The Very Highest Quality Watches...


Rolex Watch InformationRolex WatchesChard 24 Carat Home Page

Rolex Oyster
Gent's Rolex Oyster in Gold & Steel
Rolex Watches
We don't stock new watches, although we are always being asked for them. We are quite happy to buy and sell good quality second-hand watches (some more pretentious dealers would prefer to call them "previously owned"). Most of the watches we are offered are gold watches, although there is a strong trend today for steel watches, especially in sports styles. Rolex is best known for its "Oyster" range, indeed many people believe all Rolexes are Oysters.

Rolex Watch Index Page
Links to our other Rolex watch pages.

Accuracy & Timekeeping
Chronometers are watches which have been thoroughly tested for the accuracy of their timekeeping.
We will includes more information about chronometer testing later, but suffice it to say that Rolex Chronometers are high quality, reliable and accurate watches.
We must stress, however, that any modern quartz watch will keep better time than even the very best mechanical watches. If you are seeking accurate timekeeping, you should buy a quartz watch rather than a mechanical one.

Why Buy A Rolex?
It's a question we ask ourselves. Why and how did Rolex achieve their reputation and desirability? Undoubtedly over a long period of time, they have produced high quality watches, but so have many other watch manufacturers, Swiss and otherwise. They were, we understand, the first to develop and market a highly water resistant case, and their distinctive "Oyster" range is often considered to be almost synonymous with the name Rolex itself.
Decades ago, from old adverts we have seen, we believe Rolex used to be good value. Although they were never cheap, they offered good quality in relation to their cost. Since the advent of the modern quartz watch, it has not been possible for mechanical watches to compete in value terms with quartz ones. The Swiss failed to develop quartz watches, and the Japanese took over and dominated the market, almost destroying the Swiss watch industry. The Swiss fought back, and although there is now a thriving Swiss quart watch industry, the more traditional manufacturers went upmarket, and repositioned their brands as luxury items, with prices to match. Make a thing expensive enough automatically creates exclusivity, and desirability. We would compare buying a Rolex with buying a Rolls Royce. There are better cars, depending on the purpose, but the Rolls Royce name still carries a prestigious cachet.

Rolex Robberies
An interesting development in recent years has been the increase in the UK, and presumably elsewhere, of the "Rolex Robbery". Wealthy people have been targeted in the street, outside and inside their homes, and their personal possessions snatched. This usually includes their watch. Often, but not always, this is a Rolex, but the press have coined the phrase "Rolex Robbery" to describe this type of crime.

Honest Appraisal
As always in our advertising and descriptions, we have tried to be accurate and honest about the products we are offering for sale. If spot any errors, we would be delighted to hear from you.

Model & Serial Numbers
On most Rolex watches, there is information on the case, located under the lower bracelet lug.

Guarantee
We guarantee any watches listed on this site to be genuine, and are happy to give a 6 months guarantee on them.

Value
We believe that any watches listed on our site represent good value at our price, compared with similar second-hand ones offered elsewhere, and a considerable saving compared with the UK retail list price.

Rolex Watches Wanted
We are always interested in buying Rolex watches.
We are prepared to pay competitive prices for good condition ones, preferably with their original boxes and documentation. We require proof of purchase or ownership before we will enter into any negotiations, particularly in view of the number of stolen Rolex watches, and also the number of fake or "married" Rolexes, with non-authentic parts.
If you have a Rolex watch which you wish to sell, please contact us with full details of your watch, and the price you wish to achieve. We do not have the time or expertise to make offers.


...at the Lowest Possible Price

32 - 36 Harrowside, Blackpool, Lancashire, FY4 1RJ, England.
Telephone (44) - (0) 1253 - 343081 ; Fax 408058; E-mail:
The URL for our main page is: https://24carat.co.uk
Chard(1964) Ltd